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In this episode of the Stress-Free Dentist Podcast, Dr. Block welcomes back Naren Arulrajah for an insightful discussion on healthcare marketing. They start by explaining how to measure marketing ROI and calculate the cost of acquiring a new patient. The conversation then shifts to comparing the costs and effectiveness of SEO, Google Ads, and social media ads. They highlight why Google Ads can be more expensive than SEO, discuss the pros and cons of various marketing strategies, and address the diminishing impact of traditional media in reaching patients. Tune in to learn more about dental marketing and how to evaluate your ROI.
Episode Timestamps
- 00:00:12 – Introduction to the Stress-Free Dentist Podcast.
- 00:00:31 – Resources for dentists.
- 00:00:56 – Book your complimentary marketing strategy meeting.
- 00:01:50 – What is marketing ROI?
- 00:03:09 – How to calculate the cost of a new patient.
- 00:05:53 – Why does Google Ads cost six times more than SEO?
- 00:07:38 – The psychology behind why people trust SEO more than Google Ads.
- 00:09:11 – Social Media Ads and why they are less convenient than Google ads.
- 00:11:26 – Naren’s recommendations when it comes to digital marketing.
- 00:12:03 – Organic Social Media works for the top 1%
- 00:14:38 – Marketing with traditional media in these modern times.
- 00:16:28 – Find out about the best strategy for your dental practice.
- 00:17:54 – Outro
Resources