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In this episode of the Stress-Free Dentist Podcast, Dr. Block interviews Naren Arulrajah, the CEO of Ekwa Marketing. They discuss marketing strategies that can transform your practice and attract high-value patients. They talk about SEO essentials, including keyword strategies and Google Analytics, to showcase how organic SEO differs from Google Ads, why patients engage more with organic results, and the factors they consider most when selecting a dentist. Naren also explains how showcasing your expertise can build trust and credibility and offers tips on fostering patient trust.
Listen in to learn about key strategies for attracting high-value treatment patients as marketing expert Naren shares his insights on attracting implant patients specifically. You will gain valuable insights, improve patient acquisition, and reduce stress in your journey to a thriving dental practice.
Episode Timestamps
- 00:00:12 – Introduction to the Stress-Free Dentist podcast.
- 00:00:31 – Resources for dentists.
- 00:00:57 – Scheduling your complimentary marketing strategy session.
- 00:01:23 – Introduction to gaining high-value treatment patients.
- 00:02:33 – Naren’s insights on marketing for implant patients.
- 00:04:31 – All about SEO and how to do it effectively.
- 00:06:12 – Understanding keywords and Google Analytics.
- 00:08:15 – Comparing patient time on your website vs Google ads.
- 00:09:42 – Difference between Google ads and organic SEO.
- 00:11:18 – Why patients spend more time on organic SEO.
- 00:12:23 – Three main factors patients consider when choosing a dentist.
- 00:17:26 – Naren’s perspective on using expertise to attract patients.
- 00:20:41 – Building patient trust
- 00:22:56 – Getting started with a complimentary strategy meeting.
- 00:23:53 – Outro
Resources