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In this episode of the Stress-Free Dentist Podcast, Dr. Eric Block interviews John Tointigh and Kayla Davis. John and Kayla explain how Your Health Matters provides dental practices with a “lifestyle TV show” style infomercial to showcase services, technology, and office culture. They emphasize the value of video marketing over traditional formats, as video enables potential patients to connect emotionally with the dentist and practice. Kayla shares insights from her background in news media and healthcare marketing, noting how the format allows for an engaging, approachable presentation of the dental practice. Listen in as Dr. Block asks questions about overcoming camera shyness. Kayla and John suggest that the informal, conversational format and skilled editing make the process comfortable for practitioners.
Episode Timestamps
- 00:00:12 – Introduction to the Stress-Free Dentist Podcast.
- 00:00:31 – Resources for dentists.
- 00:00:57 – Scheduling your complimentary marketing strategy session.
- 00:01:23 – Introduction to John Tointigh and Kayla Davis.
- 00:02:04 – How John and Kayla got into Dentistry.
- 00:05:03 – Public Speaking Tips for Dentists.
- 00:06:09 – Similarities Between Ophthalmology and Dentistry
- 00:08:25 – Overview of Your Health Matters Concept.
- 00:12:11 – Overcoming Camera Shyness
- 00:17:57 – Video Format and Content Placement
- 00:19:22 – Importance of Video in Marketing
- 00:21:17 – Example of a 60 sec trailer.
- 00:24:20 – Advice for younger dentists.
- 00:25:32 – Find out more about Your Health Matters.
- 00:27:02 – Outro
Resources