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Did you know that 95% of web pages get 0 traffic from Google?
This is because of Google’s business model. Google made close to 210 billion dollars last year just from ads! Every year Google makes billions of dollars just from dental practices too.
Therefore, Google has to make it really challenging for your dental practice to show up for free. They made it difficult to show up for free because no one would pay for something that they could easily gain for free.
Your potential new patients Google search for the available dental practices in the local area and then select a dental office to visit based on what they see online. It is important for you to be mindful of things that help you organically rank high in Google and put in the effort to improve them. A Google user who gets directed to your site from organic results will stay longer on your site than a user who gets redirected to your site from a Google ad.
In this episode, Eric asks Naren Arulrajah questions any practice owner would have about Google and how Google can be used to gain more new patients.
While there are many things you need to know to rank for 100s of Google Keywords and Phrases, you will learn the 5 most important things by listening to this episode.
Interested in starting dental marketing for your practice? Or do you want to find out whether your practice website should be improved? Then, go ahead and book a FREE Marketing Strategy Meeting with Lila Stone from Ekwa Marketing! She will research your practice, and during the meeting, she will explain what you need to do to improve your practice marketing. Book the meeting by visiting: www.ekwa.com/msm/
Episode Timestamps
- 00:00:35 – Introduction to the episode
- 00:01:25 – Why do 95% of web pages get 0 traffic?
- 00:04:40 – Your patients Google you!
- 00:06:15 – 5 things you need to focus on
- 00:05:58 – NAP and consistency
- 00:10:35 – What is Google Lighthouse?
- 00:12:00 – Google organic versus Google ads
- 00:13:12 – How Google EAT can help you
- 00:21:45 – What is the Marketing Strategy Meeting?
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