Podcast: Play in new window | Download
In this episode of the Stress-Free Dentist Podcast, Dr. Block welcomes back Naren Arulrajah to explore Robert Cialdini’s 7 Influence Principles, including a newly identified 8th principle. Discover how these principles can enhance your dental practice, from attracting new patients to increasing retention. Learn about the power of authority, social proof, and reciprocity and get practical tips on leveraging these strategies in a healthcare setting. Tune in for valuable insights and actionable steps to grow your practice with influence and confidence.
Episode Timestamps
- 00:00:12 – Introduction to the Stress-Free Dentist Podcast.
- 00:00:31 – Resources for dentists.
- 00:00:56 – Scheduling your complimentary marketing strategy meeting.
- 00:01:23 – Introducing Naren Arulrajah.
- 00:02:25 – Overview of Robert Cialdini’s 7 Influence Principles.
- 00:03:40 – Explanation of the first principle.
- 00:05:57 – Discussion on the principle of Authority.
- 00:08:44 – Introduction of the newly identified 8th principle.
- 00:09:47 – Application of these principles in healthcare.
- 00:10:30 – Introduction to InfluenceForDentistry.com Courses.
- 00:12:40 – Utilizing Social Proof to attract new patients.
- 00:15:45 – Leveraging the principle of Reciprocity in dental practice.
- 00:20:20 – Applying the principle of Authority in dentistry.
- 00:22:10 – Next steps for attracting new patients using influence principles.
- 00:22:52 – Scheduling a strategy meeting at Ekwa – www.ekwa.com/msm-sfd
- 00:23:42 – Outro
Resources