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In this episode of the Stress-Free Dentist Podcast, Dr. Block welcomes back Naren Arulrajah, the CEO of Ekwa Marketing. Together they discuss the importance of Google reviews for dental practices.
Dr. Block shares how his practice has over 800 glowing Google reviews, demonstrating how these reviews have helped him thrive, even out of network.
Naren explains why Google reviews are essential for attracting new patients, building trust, and even recruiting staff in today’s competitive environment. He outlines actionable strategies for setting achievable goals, encouraging patients to leave “love letter” reviews, and managing occasional negative feedback effectively.
The conversation also explores the broader marketing ecosystem, including SEO and Google Maps, emphasizing the importance of being in the top 5% of practices to harness maximum free traffic from Google.
Tune in to learn how you can use Google reviews to grow your patient base and enhance your reputation.
Episode Timestamps
- 00:00:12 – Introduction to the Stress-Free Dentist podcast
- 00:00:31 – Resources available for dentists
- 00:00:57 – Scheduling a complimentary marketing strategy session
- 00:01:23 – Introduction to the episode
- 00:02:08 – The importance of Google reviews
- 00:04:04 – How Google reviews serve as a great equalizer
- 00:05:43 – Insights into Google Maps and its benefits
- 00:08:37 – Understanding organic search and its role
- 00:09:50 – Setting tangible goals for monthly reviews
- 00:11:15 – Exploring different types of Google reviews
- 00:12:33 – Naren’s thoughts on handling negative reviews
- 00:15:13 – Strategies for responding to negative reviews
- 00:17:49 – How to grow your Google reviews effectively
- 00:22:19 – Timing your request for Google reviews
- 00:24:41 – Additional ways to grow your practice with new patient volume
- 00:25:15 – How to book a complimentary marketing strategy meeting
- 00:26:50 – Outro
Resources