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In this episode of the Stress-Free Dentist Podcast, Dr. Block welcomes back Naren Arulrajah, the CEO of Ekwa Marketing. They explore how targeted SEO strategies transformed Dr. Block’s dental practice. With a focus on creating an impactful online presence, they reveal how Dr. Block progressed from weak SEO to generating 60+ monthly patient calls solely through Google. Naren emphasizes the power of Google reviews, recommending practices that aim to provide at least 10 new reviews monthly to build credibility and attract new patients. Naren explains that sustained effort in these areas ensures visibility and positions a practice among the top 5% benefiting from Google’s organic traffic. Dr. Block’s success was achieved through a collaborative, multi-year effort, starting with a foundational strategy tailored to his practice’s needs.
Listen in to learn how to optimize landing pages and the importance of regularly reviewing metrics like keyword rankings and patient inquiries to adapt to Google’s evolving algorithms.
Episode Timestamps
- 00:00:12 – Introduction to the Stress-Free Dentist podcast
- 00:00:31 – Resources available for dentists
- 00:00:57 – Scheduling a complimentary marketing strategy session
- 00:01:23 – Introduction to the episode
- 00:02:08 – Key points about the previous episode on Google reviews
- 00:04:16 – The secret to ranking with keywords
- 00:06:19 – Six groups of things you need to pay attention to
- 00:06:21 – NAP stands for name, address, phone number
- 00:06:54 – Original content
- 00:07:26 – Quality backlinks
- 00:07:56 – Google reviews
- 00:08:20 – Google EEAT
- 00:09:17 – Google Lighthouse Score
- 00:10:26 – Key to working on these six areas
- 00:11:25 – Concept of deliberate practice and achieving goals
- 00:13:36 – Focusing more on keywords
- 00:16:16 – Deeper dive into NAP
- 00:20:26 – New Google update regarding original content
- 00:23:08 – Landing pages to encourage patients to call
- 00:27:44 – One of the biggest fears patients have
- 00:28:26 – Meeting with Ekwa’s marketing strategist, Lila Stone
- 00:29:11 – How to book a complimentary marketing strategy meeting
- 00:29:54 – Outro
Resources