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In this week’s episode of the Stress-Free Dentist Podcast, Dr. Block welcomes Naren Arulrajah, the CEO of Ekwa Marketing. Dr. Block shares a transformative approach to practice growth and patient acquisition that goes beyond the traditional mindset of chasing high patient volumes. Along with Naren, Dr. Block reflects on his journey of transitioning to a fully fee-for-service practice and the major lessons he’s learned along the way.
He explains why focusing on fewer, high-value patients has led to increased profitability, better patient relationships, and a more fulfilling career. Instead of getting caught in the cycle of relying on insurance-driven volume, Dr. Block emphasizes the importance of quality over quantity.
Episode Timestamps
- 00:00:12 – Introduction to the Stress-Free Dentist podcast
- 00:00:31 – Resources available for dentists
- 00:00:57 – Scheduling a complimentary marketing strategy session
- 00:01:23 – Introduction to this special episode
- 00:02:33 – What does growth really mean to you as a dental practice owner?
- 00:06:46 – Setting goals based on lifestyle and long-term career vision.
- 00:09:25 – Dr. Block compares his practice to his practice.
- 00:11:02 – Who is your ideal patient? Understanding patient categories
- 00:13:07 – Getting the team aligned with practice goals and patient communication.
- 00:18:55 – How many new patients per month does a practice really need?
- 00:21:32 – The power of patient retention and reactivation.
- 00:23:53 – What makes a great patient for long-term success?
- 00:31:04 – Selecting high-value services that align with your passion.
- 00:34:23 – The importance of improving treatment plan acceptance.
- 00:38:40 – Marketing strategies that attract the right patients.
- 00:41:06 – Booking a Marketing Strategy Meeting at www.ekwa.com/msm-sfd/
- 00:42:54 – Outro
Resources