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In this episode of the Stress-Free Dentist Podcast, Dr. Block welcomes back Naren Arulrajah, CEO of Ekwa Marketing, to explore the critical role of maintaining consistent NAP (Name, Address, Phone) information for dental practices. They highlight how accurate NAP details not only boost local SEO rankings, making it easier for potential patients to find the practice but also build trust and improve communication, resulting in a more efficient workflow. Naren addresses common challenges dental practices face in keeping NAP information up to date across various platforms and shares practical solutions to ensure accuracy.
The discussion also delves into the significant impact of Google My Business on a practice’s online visibility, emphasizing how correct NAP details on this platform can dramatically improve patient acquisition. Throughout the episode, Naren uses real-life examples to illustrate the state of NAP consistency among dentists and offers advice on avoiding common mistakes.
Episode Timestamps
- 00:00:12 – Introduction to the Stress-Free Dentist Podcast.
- 00:00:31 – Resources for dentists.
- 00:00:57 – Scheduling your complimentary marketing strategy session.
- 00:01:24 – Introduction to N.A.P
- 00:01:59 – Why is NAP important?
- 00:05:13 – NAP is important because of SEO.
- 00:08:07 – How does NAP benefit dentists outside of SEO?
- 00:09:42 – Some of the challengers with NAP.
- 00:12:25 – More about Google My Business.
- 00:15:25 – How Ekwa can help dentists figure out where to start?
- 00:16:36 – Booking a Marketing Strategy Meeting
- 00:17:02 – Outro
Resources